LUXURY, YES, BUT ETHICS FIRST
While the fascination with the luxury world is well known, the general trend seems to be heading toward increasingly responsible consumption. Whereas not so long ago the important thing was to treat yourself to an amazing product without worrying about what went on behind the scenes, nowadays – especially in France – consumers view the exceptional as something beyond mere esthetics and above all want a socially conscious brand.
La Maison de la Maille checks the boxes.
What is a responsible brand?
It’s a brand that undertakes to do the right thing, in terms of both people and the environment, in everything that it does and without ever changing its course of action. The idea of responsible must only be attributed to a house when these criteria are an integral part of its DNA and not just something that occurs periodically and strategically (for example, in a greenwashing move, which so many brands still dare to use, booooo).
La Maison de la Maille: a luxury yet ethical brand
Stating the obvious once again: if you follow us, you already know that La Maison de la Maille is every bit as good as the giants of ethical design. Largely up to speed with the various ethical commitments and keen to do things as transparently as possible, La Maison de la Maille is continually looking to improve its commitments to people and the environment, as well as animals. It has set itself high standards of excellence in successfully adopting a fair, transparent and sustainable approach to production.
Manufacturing in France
Made in France is an integral part of the house’s founding values. All the pieces are designed in France using the best yarns in the world. Choosing local production (located just three hours from Paris) allows the brand to guarantee irreproachable quality for its clientele.
Using quality materials
Sourced from the best Alpaca farms in France, the different wools used to craft La Maison de la Maille’s products are renowned for their premium quality, durability and incredible softness. In addition, long-standing French expertise strongly contributes to the impeccable quality of the end product. Because real luxury is first and foremost offering a piece that will be able to stand the test of time with a distinctive, timeless character.
Working with labelled producers
Once again, La Maison de la Maille is unfailingly rigorous when it comes to the quality of its products and the authenticity of its responsible approach. It successfully remains true to its values by partnering with labelled producers able to guarantee the total traceability of their fibers.
Respecting animals on the farms
In its approach to using Alpaca wool for its designs, La Maison de la Maille attaches particular importance to working with farms that love their animals and treat them with the utmost respect. Accordingly, Axelle and Christel – both Alpaca farm owners in the Sarthe and Mayenne regions – have joined the house to provide it with wools of exceptional quality. Passionate and dedicated, the two farmers offer their alpacas a charmed life and work hand in hand with La Maison de la Maille’s teams so that each piece is a story to tell.
Another of La Maison de la Maille’s many values is the whole social dimension in which the brand is also actively involved, looking to foster integration and help people return to work. In particular, it works to make canvas bags with the ESAT Kalistâ inclusion through work center (run by the disability organization APAJH). The ESAT workshop headed by Patricia, a seamstress and good person, oversees the making of the labels sewn on the pieces.
Article écrit par Laura Isaaz
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We recently introduced you to Hélène Daret, Marketing Manager at Refashion, on this blog. She used her professional expertise to scrutinize La Maison de la Maille and concluded that the house has made a sincere commitment to eco-responsible initiatives: “La Maison de la Maille imposes control over its products right from the design stage, making sure that they have very little impact on the environment.” Reducing waste, improving transparency for consumers, designing sustainable products and respecting humans and animals throughout the production process – this is the route that La Maison de la Maille has chosen.
What is a sustainable brand?
Sustainable. It is a bit of the buzzword of the moment, the one that many brands use and abuse, one that looks good next to the name, one that attests to a certain ethic, especially ecological. Everything related to the good care of the planet is on the rise and it has become more than urgent for brands today to review their habits to minimize their environmental impact. Sustainable, Responsible, okay, but what does that mean? And who really is?