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Home > Editorial > You are here > CSR: What? How? Why?


If you have managed until now not to hear about the concept of CSR, that’s still OK. But you should know that this won’t last, and that in a few years’ time we will all be concerned one way or another by these new specialties and responsibilities attributed today to experts who are definitively committed and still too rare. What is CSR? How does it work? And why does it exist? We’ll tell you everything with the invaluable help of Benjamin Lacour, head of CSR at Numberly (digital marketing agency).



It’s something like the superhero branch of companies.
And behind it? Committed players and experts who seek by all means to make our system a less destructive weapon for the planet. But not just that.
CSR = corporate social responsibility. The goal of CSR is to get companies to participate in sustainable development.
The three fundamental pillars to achieve this are:
o The social aspect (parity / diversity / inclusion...)
o The corporate aspect (transparency, governance, ethical commitments)
o And the environmental aspect (energy savings, responsible partners, etc.)

Benjamin Lacour, head of CSR at Numberly explains “Nowadays CSR is a procedure that is not imposed on companies, it’s a voluntary step taken by its managers. However, more and more companies are getting involved because the contribution to ecological issues is today one of the major concerns when large groups issue invitations to tender.”


Although at the moment the results of a CSR strategy within a company are relatively difficult to quantify, these levers implemented will by all accounts have a very considerable impact and will improve the company’s overall performance in the long term. In addition, a well-established CSR policy that is pursued with experts and committed people can strengthen the well-being of co-workers, limit costs and form part of a dynamic of resilience to respond appropriately to the constraints and challenges imposed by time and an evolving world. Companies that have already got into the habit of integrating a CSR strategy in their structure are intelligent enough to understand that it is not a bonus but actually something that Is becoming an unavoidable aspect. It is also essential to understand that a company already implementing a CSR strategy will have more weight in the eyes of the different interlocutors with which it comes into contact (customers, suppliers, investors, etc.). Another essential aspect for it to work correctly is the importance for a company of choosing suppliers who are themselves concerned by the problems posed by an environmentally-friendly approach and whose system is addressing the aim of reducing their impact as much as possible. A so-called environmentally-friendly company which works closely with other structures which prove to be polluting will necessarily lose the credit they have.

Like any strategy, CSR must be based on a methodical action plan that identifies different goals that the company wants to achieve. These include goals associated with the environment and its new challenges, which consist of reducing the energy and carbon impact in premises but also with regard to co-workers. The task of the person or persons responsible for CSR will be to be acquainted with all the parameters that need to be taken into account to improve the company’s overall performance and all those “little” things that can be implemented on a daily basis to implement a trend towards the most environmentally-friendly dynamic possible. For example: lowering the heating in premises and offering employees throws made by La Maison de la Maille.

Article written by Laura Isaaz


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