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Home > Editorial > You are here > Protecting the environment: 5 pioneering associations to support 


Since its creation, La Maison de la Maille has been deeply involved in environmental development, and today is one of the luxury brands with the most complete ethical resume. Waste reduction, local, transparent production, respect for animals and solidarity between human beings are irreproachable qualities for products that cut across generational boundaries... Proud of its values, here is La Maison de la Maille’s top 5 environmental protection associations to follow and support.




Created in 1990 by a group of surfers concerned about the ever-increasing wave of pollution, and anxious to defend what is dear to them, Surfrider Europe has the mobilization of citizens to protect the oceans in its DNA. For more than 30 years, Surfrider Foundation Europe has been protecting, safeguarding and taking action on a daily basis to fight violations of the coastlines and the oceans.




As its name makes quite clear, No More Plastic is a non-profit association founded by Rosalie Mann to combat pollution caused by plastics and micro-plastics. She is also there to raise the awareness of as many people as possible to this problem – which is still far too prevalent – through a number of actions carried out notably alongside committed brands and celebrities.




WWF: World Wide Fund for Nature. This foundation was created in 1973, and is now one of the best-known and recognized. It carries out actions to protect ecosystems, shine a light on sustainable lifestyles, promote a transition to more environmentally-friendly energy and support companies in their efforts to reduce their ecological footprint.



Climate upheavals, ever-widening inequalities, social injustices... In all the leading issues of our era, Greenpeace has taken it upon itself – unsupported by any political party – to respond to them and to find solutions to protect Mankind and the planet. Remaining faithful to its guiding principles and its laudable independence since its creation around fifty years ago, Greenpeace carries out actions on land and at sea guided by the principles of non-violence to protect the environment and fly the flag for peace.




The GoodPlanet Foundation, a recognized public interest foundation, carries out actions aimed at making ecology and humanism central to people’s consciences. It uses awareness-raising workshops and projects to kindle the desire of companies in particular to take concrete action for the planet and the people who live on it.

Article written by Laura Isaaz


Fairtrade: the five ethical pillars of La Maison

We recently introduced you to Hélène Daret, Marketing Manager at Refashion, on this blog. She used her professional expertise to scrutinize La Maison de la Maille and concluded that the house has made a sincere commitment to eco-responsible initiatives: “La Maison de la Maille imposes control over its products right from the design stage, making sure that they have very little impact on the environment.” Reducing waste, improving transparency for consumers, designing sustainable products and respecting humans and animals throughout the production process – this is the route that La Maison de la Maille has chosen.


What is a sustainable brand?

Sustainable. It is a bit of the buzzword of the moment, the one that many brands use and abuse, one that looks good next to the name, one that attests to a certain ethic, especially ecological. Everything related to the good care of the planet is on the rise and it has become more than urgent for brands today to review their habits to minimize their environmental impact. Sustainable, Responsible, okay, but what does that mean? And who really is?

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