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BESPOKE: THE EXCELLENCE OF
LA MAISON DE LA MAILLE

Convinced that the way forward is to broaden its offer and move further into the ultra-luxury sector, La Maison de la Maille is currently partnering with sumptuous hotels, grand hotels, prestige villas, yachts and aircraft to create unique items. The Maison sees the strength of the bespoke concept as hugely important as it looks to satisfy the wishes of a clientele that is both demanding and keen to invest in a made-in-France product.

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Initially recognized as a prestige brand creating throws and shawls in ecologically designed wools, including French alpaca wool, La Maison de la Maille is currently entering a field that is just as prestigious, but more focused on ultra-luxury decoration, partnering with sumptuous hotels and grand hotels, but also numerous other exceptional places such as yachts, aircraft, luxury villas, etc. The Maison sees the strength of the bespoke concept as hugely important today as it looks to satisfy the wishes of a clientele that is both demanding and keen to invest in a made-in-France product.
 
Tell us about your dreams, we’ll fashion throws out of them
An idea? A crazy dream? Imagine whatever you want (well, not exactly true, but it was just to get you thinking) and we can make it. Excellent woolen fabric, both unique and creative, to decorate your rooms, lounges or terraces, by combining the development of a specific stitch with our customization techniques. Yes, I completely stole that sentence from the website, but I couldn’t have said it better.
The Maison has a team devoted to the hotel trade that will guide you every step of the way as your project develops. And the good news? We are not limited to creating throws; we can offer a considerably broader range, including shawls, sofa throws, bed runners, blankets, bedspreads, bed throws, cushions, etc. La Maison de la Maille is delighted to adapt to your wishes concerning both the design and the format of the item you want to create. Isn’t that magnificent?
 
The power of creative diversification
As this move into bespoke gathers momentum, La Maison de la Maille approaches brands that share the same values, to create limited edition throws. From a major art gallery (Ceysson & Bénétière) for the reproduction of works on shawls, to a champagne producer (Maison Bonnet), and an environmentally-friendly concept store (Simon-Simone)... La Maison de la Maille spares no expense on its new projects to ensure the brand evolves but also to encourage a rethink about the French handicrafts industry. And given the size of the task, breaking down the walls between common preconceptions and the truth about made in France (even more of a luxury than luxury itself, supposedly) looks like a job perfectly suited to the bespoke concept. Easy.
   
Did you know?
A 5-star hotel is not necessarily a luxury hotel!
In fact, many people think that a luxury hotel is automatically the same as a grand hotel. Well, no! Typically, to take Paris as an example, the city has numerous five-star hotels but “only” twelve of them have the precise criteria for luxury necessary to receive the distinction of “grand hotel”. They are the Lutétia, the Crillon, the Plaza Athénée, the Georges V, the Shangri-La, the Royal Monceau, the Mandarin Oriental, the Park Hyatt Paris Vendôme, the Meurice, the Ritz, the Bristol, the Réserve, and the Péninsula.

Article written by Laura Isaaz

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